Hovis Flour Strong Wholemeal Bread
BEST BEFORE DATE HAS PASSED
JUNE 30TH, 2021
Be an Informed Shopper: "BEST BEFORE DATE" vs "EXPIRY DATE"
An expiry date will normally be on perishable items such as milk, eggs, etc, where the best before date identifies the "optimum" date that the packaged goods will hold their flavour and freshness. Though with quality foods a very high percentage of the flavour and freshness will be retained for an extended period after the best before date has passed. The Scottish and Irish Store to add additional value for our customers, reviews the various food items best before dates on a monthly basis and applies discounts. The Law does not require retail stores to markdown or remove packaged food items that have passed best before dates. It is up to the customer to decide to purchase them or not.